A word in season for many I think. Definitely for me. Eric McKiddie writing on how impactful leaders are offline influencers:
The social media landscape can make the average person wonder if he can make an impact in the world today. If you take a look at well-known pastors, you can’t help but notice they are prolific, not only in printed books, but in tweets, blog posts, and Facebook likes.
One might derive an invalid conclusion from this phenomenon, thinking, “If well-known pastors are making a big impact, and have a massive social media following, then if I’m going to have a big impact, I need a social media presence, too.” …
The difference between attention and impact
The social media climate has caused some people to confuse attention with impact. Many, pastors included, assume that if you have people’s attention, you will necessarily make an impact on them. While, it’s certainly true that you can’t impact someone without their attention, having their attention doesn’t necessarily mean that you’ll have an impact on them. This is good news for pastors who are neither interested in social media nor have the time to learn how to use it effectively.
How do offline pastors make an impact in a world that is crazy about social media?
Furthermore, how should pastors who are active on social media measure their influence for the gospel?
His answer? Sacrificial leadership.
A decade-long diet of well-prepared sermons and encouragement during times of need are the kind of things that impact people for the kingdom. Yes, a ministry like this will come at a cost to you. But if you are not willing do this, you don’t deserve a massive online following. You should not even be in ministry at all.