This self-centeredness of the teaching of Jesus immediately sets him apart from the other great religious teachers of the world. They tend to be self-effacing. He is self-advancing. They point people away from themselves, saying, “That is the truth, so far as I understand it; follow that.” Jesus says “I am the truth; follow me.” No other religious founder who dared to say such a thing would be taken seriously. The personal pronoun forces itself repeatedly on our attention as we read his words. For example:
[John 6:35 ESV] 35 Jesus said to them, “I am the bread of life; whoever comes to me shall not hunger, and whoever believes in me shall never thirst.
[John 8:12 ESV] 12 Again Jesus spoke to them, saying, “I am the light of the world. Whoever follows me will not walk in darkness, but will have the light of life.”
[John 11:25-26 ESV] 25 Jesus said to her, “I am the resurrection and the life. Whoever believes in me, though he die, yet shall he live, 26 and everyone who lives and believes in me shall never die. Do you believe this?”
[Matthew 11:28-29 ESV] 28 Come to me, all who labor and are heavy laden, and I will give you rest. 29 Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls.
Basic Christianity, John Stott, pg 34.